Pura Vida is a small clothing brand, founded in February of 2022 by two friends who love everything about the sea and the snowy mountains. However, when we had to go to university, our touch with the mountains and the sea was limited, to the point of us not being able to enjoy what we love. This is where we decided that since we couldn’t interact with the sea while away from our home island, that we should find an alternative way of doing so. Therefore, we came up with the idea of creating a clothing brand whose clothes instantly reminded us of what the island lifestyle is all about. Our aim is to make people who are wearing our brand, no matter where they are, to always feel ‘one with the board’ surfing through the waves, gliding through a white mountain full of snow. In summary, PuraVida is all about living the pure life.